Welcome
to the Valley

Tucked between golden hills and purple horizons, the Santa Ynez Valley is the heart of Santa Barbara wine country. Across six distinct towns, you’ll find fresh delights paired with wild beauty and a rich cultural heritage shaped by ranchers, artists, and immigrants. Come for world-class wineries and Michelin-starred meals. Stay for small-town festivals, secret trails, and the laid-back rhythm of Central California living. Whether it’s a weekend getaway or a longer escape, the good life lives here.

Midweek Hotel Deals

Santa Ynez Valley

Midweek is the new weekend!

When it comes to traveling, ​midweek is the new weekend, and no midweek destination is more appealing than the Santa Ynez Valley Midweek Hotel Deals on California’s Central Coast in the acclaimed Santa Barbara County wine country.

Book Midweek and Earn $100 

Guests who book an eligible consecutive two-night, Sunday – Thursday*, hotel stay in the Santa Ynez Valley, January 11 – March 26, 2026, will receive a $100 through the Midweek Membership Club.

Santa Ynez Valley Midweek Hotel Deals

Aerial view of water and mountains
Guest room at The Landsby hotel in Solvang, California

Meet the Makers

Artisan winemakers. Innovative chefs. Craftspeople, ranchers, and curators of good taste. These are the locals who shape the valley—each one offering a fresh take on tradition. Get to know the people behind the products and places that make Santa Ynez Valley unlike anywhere else.

Mountains and hills in Santa Ynez Valley

Experience the Santa Ynez Valley

Plan Your Trip

The Santa Ynez Valley blends world-class wine, unforgettable culinary experiences, scenic outdoor adventure, and small-town charm across six unique communities. Whether you’re craving a slow morning in a sun-drenched vineyard, a horseback ride through golden hills, or a day of boutique hopping and wood-fired pizza, we’ve got you covered. Start planning with our resources.

Picture Perfect Moments